About Singapore Sake Challenge

Singapore is Southeast Asia’s most interesting cities, and a global hub. Japanese cuisine is very popular in Singapore where a culture of eating out is deeply rooted, and the awareness of sake is continuously growing. Singapore truly is the perfect place to introduce new sake or boost your sake’s profile even further.

About Singapore Sake Challenge

Singapore is Southeast Asia’s most interesting cities, and a global hub. Japanese cuisine is very popular in Singapore where a culture of eating out is deeply rooted, and the awareness of sake is continuously growing. Singapore truly is the perfect place to introduce new sake or boost your sake’s profile even further. 

“Sake market in Singapore enjoys healthy growth…and it’s only just the beginning!”

Organiser’s Aims

Mr. Eric Ong, one of the Singapore Sake Challenge Hosts, from Whistler Wine & Spirits Pte Ltd, spoke about his goals with us for the event. 

“The sake market in Singapore has enjoyed healthy growth for the past 10 years. And we believe that it is just a beginning. We will continue to see growth in Singapore and at the same time help the sake market to expand regionally especially around SEA.”

“ Singapore, a regional hub, will be hosting it’s first ever Sake Challenge – taking it’s root in Singapore at just the right time. SEA as one of the fastest growing regions in the world, and the Singapore Sake Challenge will surely bring more awareness and attention for locals and tourists alike. As the Singapore Sake Challenge aims to introduce a wide variety of sake to the country, it will be an eye opener for new and existing sake enthusiasts to learn about its diversity of aroma and taste; and of course the many different ways we can enjoy a sake.”

“As a host for such a grand event for sake like the Singapore Sake Challenge, we are super excited to be included and make a difference! We hope that many sake enthusiasts & Sake Sommeliers will come to join us at the Japan Life event in the evening (open to the general public), to enjoy the award winning sake and accompanying experiences!”

“Sake market in Singapore enjoys healthy growth…and its only just the beginning!”

Organiser’s Aims

Mr. Eric Ong, one of the Singapore Sake Challenge Hosts, from Whistler Wine & Spirits Pte Ltd, spoke about his goals with us for the event. 

“The sake market in Singapore has enjoyed healthy growth for the past 10 years. And we believe that it is just a beginning. We will continue to see growth in Singapore and at the same time help the sake market to expand regionally especially around SEA.”

“ Singapore, a regional hub, will be hosting it’s first ever Sake Challenge – taking it’s root in Singapore at just the right time. SEA as one of the fastest growing regions in the world, and the Singapore Sake Challenge will surely bring more awareness and attention for locals and tourists alike. As the Singapore Sake Challenge aims to introduce a wide variety of sake to the country, it will be an eye opener for new and existing sake enthusiasts to learn about its diversity of aroma and taste; and of course the many different ways we can enjoy a sake.”

“As a host for such a grand event for sake like the Singapore Sake Challenge, we are super excited to be included and make a difference! We hope that many sake enthusiasts & Sake Sommeliers will come to join us at the Japan Life event in the evening (open to the general public), to enjoy the award winning sake and accompanying experiences!”

The value of entering the Singapore Sake Challenge

  • All the Sake is subject to judging and marks are awarded based on the flavour, aroma, and quality; as well as the label’s and packaging’s elegance. (Please see here for the judging criteria.)

  • Connecting with a local audience is one of the major strengths of this competition; not only being assessed by local experts, but also providing a recognisable award for development in these overseas markets.

  • Winners across all award levels will be sent feedback, in English, of their products to help entrants successfully introduce their sake into the international market.

  • Awarded entrants will receive a certificate and award stickers, to proudly display their awards.

  • All entered sake and products will be showcased at the follow-up “Japan Life” event, a showcase specially designed to highlight the newly awarded sake directly to consumers. Taking place directly after judging, this is another great opportunity to expose entered products to the local beverage industry buyers, wholesalers, and media who join the event.

  • Each awarded sake will be showcased through official social media channels to ensure maximum exposure to new customers and to give these exceptional sake the celebration they deserve.

The value of entering the Singapore Sake Challenge

  • All the Sake is subject to judging and marks are awarded based on the flavour, aroma, and quality; as well as the label’s and packaging’s elegance. (Please see here for the judging criteria.)

  • Connecting with a local audience is one of the major strengths of this competition; not only being assessed by local experts, but also providing a recognisable award for development in these overseas markets.

  • Winners across all award levels will be sent feedback, in English, of their products to help entrants successfully introduce their sake into the international market.

  • Awarded entrants will receive a certificate and award stickers, to proudly display their awards.

  • All entered sake and products will be showcased at the follow-up “Japan Life” event, a showcase specially designed to highlight the newly awarded sake directly to consumers. Taking place directly after judging, this is another great opportunity to expose entered products to the local beverage industry buyers, wholesalers, and media who join the event.

  • Each awarded sake will be showcased through official social media channels to ensure maximum exposure to new customers and to give these exceptional sake the celebration they deserve.
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