All the Sake is subject to judging and marks are awarded based on the flavour, aroma, and quality; as well as the label’s and packaging’s elegance. (Please see here for the judging criteria.)

Connecting with a local audience is one of the major strengths of this competition; not only being assessed by local experts, but also providing a recognisable award for development in these overseas markets.

Winners across all award levels will be sent feedback, in English, of their products to help entrants successfully introduce their sake into the international market.

Awarded entrants will receive a certificate and award stickers, to proudly display their awards.

All entered sake and products will be showcased at the follow-up “Japan Life” event, a showcase specially designed to highlight the newly awarded sake directly to consumers. Taking place directly after judging, this is another great opportunity to expose entered products to the local beverage industry buyers, wholesalers, and media who join the event.

Each awarded sake will be showcased through official social media channels to ensure maximum exposure to new customers and to give these exceptional sake the celebration they deserve.